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What We Do

American Marketing Association is a student-run professional business organization that offers students the opportunity to learn necessary skills and leadership to prepare for a future in the business world. We are proud to be part of the International American Marketing Association.


The University of Wisconsin-Eau Claire’s American Marketing Association is a Platinum chapter affiliated with the American Marketing Association and allows for students of any major to learn more about marketing, other areas of business, and get involved on campus and in the community. We are a  student-run, professional business organization aimed at providing members with continual knowledge, motivation, and the leadership skills necessary to ensure success in a competitive global business environment. Specifically, we will provide opportunities that will assist the professional and personal development of our members, help members increase their current network, and generate a positive atmosphere that will entice members to new levels of involvement in activities and philanthropy. 

International American Marketing Association

"The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.


As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.


The AMA is constantly innovating and evolving, helping to shape the field as well as keep abreast of the changing global marketplace to help our members excel in their careers.  No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful."


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