Equity, Diversity, Inclusion
UWEC-AMA Certificate

New to the 2021-2022 academic year, the Equity, Diversity, and Inclusion Certificate offered by UW-Eau Claire’s American Marketing Association aims to engage our members within the ongoing conversation of integrating EDI into the workplace, while creating a better understanding of a diverse workforce and fostering inclusive behaviors. 

10-Week Program

This certificate is given upon completion of a 10 Week program. During General Meetings

1-10, members will participate in an EDI workshop. Topics covered will include:

• Defining Equity, Inclusion, and Diversity/ Why it is important in the workplace

• Understanding the difference between Diversity and Inclusion

• Raising awareness of unconscious bias

• Allyship encouragement

• Microaggressions and Inclusive Language

• Supporting Gender Identity and Expression 

• Bystander Intervention 

• Discussion of Privilege

• Companies’ relationships with EDI 

• Creating an inclusive culture

Additional Resources

• Project Implicit: A series of tests to help understand personal areas of bias around race, gender, religion, age, ability and more.

• MyPronouns.org: Learn why pronouns matter and more about gender inclusive language.

• Tribal Nations of Wisconsin: Learn more about the 11 federally recognized, sovereign nations within the state of Wisconsin.

• Gender and Sexuality Terminology

• Black History Month Library: This free Google drive contains information about influential people, events and movements to help further educate around Black history.

• TedTalks: There are many TedTalks available that discuss various areas of diversity and inclusion.

• Podcasts: There are a wide variety of podcasts available that discuss individual identities or how they intersect.