The AMA Collegiate Case Competition is an academic year-long event that brings together top marketing students to work on a business challenge submitted by a sponsoring organization. The case sponsor provides a detailed marketing problem and is looking to gain the perspective of AMA students as they develop a marketing strategy in this nationally recognized competition.

The Purpose of the AMA Collegiate Case Competition is Two-Fold:

1. To provide AMA undergraduate members the opportunity to work together on a real-world marketing challenge

2. To provide the case competition sponsor direct input from the very best marketing students to find solutions to their marketing problem